Top 10 Publications for Coverage in Massachusetts: Massachusetts, known as the ‘Bay State’, has a strong history of local journalism to keep Bay Staters up to date on the latest news and happenings in their state. For local companies or brands (as well as PR agencies) based in Massachusetts who have a new product or service that they want to promote, securing press coverage in local publications can be both extremely valuable in terms of creating awareness and reaching the right target audience, but it can also provide valuable SEO benefits, by way of securing backlinks from these Massachusetts publications.
We have identified the top 10 publications in Massachusetts for achieving press coverage and backlinks to help you promote your business. As well as unique visitor figures, we have included the domain authority (DA) for each publication’s website, as well as some insights on how journalists from each publication like to be pitched, and what kind of stories they like to receive from companies or public relations agencies.
1. https://www.bostonglobe.com/ bostonglobe.com is a news website operating under The Boston Globe, a daily newspaper based in Boston, Massachusetts. It covers news, sports, business, entertainment and more. The website gets over 4 million monthly visitors and has domain authority of 91, a good backlink if you are looking to boost your SEO ranking.
2. http://www.bostonherald.com/ bostonherald.com is an e-news publication for Boston Herald, a daily newspaper servicing Boston, Massachusetts and surrounding areas. The site covers news, sports, business and entertainment updates. It gets over 200,000 unique monthly visitors and has domain authority of 86.
3. http://www.patriotledger.com/ patriotledger.com is the online version of The Patriot Ledger, a daily newspaper based in Quincy, Massachusetts. It covers sections like news, sports, entertainment and other features. The website gets over 500,000 monthly visitors and has domain authority of 86. You can get backlinks to the release statistics from this publication, which will aid in boosting your clients SEO rankings.
4. https://www.masslive.com/news/ masslive.com is a website that belongs to The Republican, a newspaper based in Springfield, Massachusetts. The site features sections such as news, sports, entertainment updates and more. It gets over a million unique monthly visitors and has domain authority of 85. We found that reaching out before noon is the best time to catch a writer’s attention at this publication.
5. http://www.telegram.com telegram.com is an e-newspaper belonging to Telegram&Gazette, a daily newspaper based in Worcester, Massachusetts. It features news, sports updates and gets over 100,000 monthly visitors with domain authority of 81. The journalists here prefer to receive their press releases via email. They are quick to respond too.
6. http://www.metro.us/boston/ metro.us/boston/ is the online version of Metro Boston, a newspaper based in Boston, Massachusetts. It features sections such as news, sports, entertainment, business updates and more. The website gets more than 4 million unique monthly visitors and has a domain authority of 77.
7. http://www.lowellsun.com/ lowellsun.com is a news website operating under Lowell Sun, a daily newspaper based in Lowell, Massachusetts. The website covers news, sports, entertainment and more. It gets more than 100,000 unique monthly visitor and domain authority of 73. Sometimes they might forget to include a backlink to the client in an article, but they are open to receiving a reminder email, and will usually amend the article in 24 hours!
8. http://www.eagletribune.com/ eagletribune.com is the online version of The Eagle-Tribune, a daily newspaper serving Merrimack Valley and Essex County, Massachusetts. It covers news, business as well as sports updates and attracts more than 141,000 monthly visitors with domain authority of 67.
9. http://www.berkshireeagle.com/ berkshireeagle.com is The Berkshire Eagle’s online publication, a newspaper published daily and based in Pittsfield, Massachusetts. It covers categories such as news, arts and sports updates among other sections. The website gets over a million monthly visitors with domain authority of 65.
10. http://www.capecodonline.com/ capecodonline.com is the online version of Cape Cod Times, a newspaper distributed in Cape Cod, Martha’s Vineyard and Nantucket, Massachusetts. The website features news, sports, entertainment, politics, etc. and domain authority of 62. Cape Cod Times journalists are always very friendly!
If you enjoyed this article on the Top 10 Publications for Coverage in Massachusetts, check out our previous article on the top publications in New York.