The team at Cherry Digital were asked to put together an eye catching and relevant digital campaign for leading lingerie boutique Bare Necessities. The main focus of the campaign was on body confidence, and how Americans would rate their own body confidence out of ten. We also put together an interactive infographic map of the US to boost the backlinks and SEO for the client.

Are you confident enough to strut your stuff on the beach? Leading online lingerie and swimwear retailer Bare Necessities conducted a survey of 2,800 women and men, asking them to rate their body confidence levels out of 10, with 1 being the least confident and 10 being extremely confident. Despite the recent body-positivity trend, on average, Americans only rated themselves a 6.1 out of 10. Women are less confident in their own skin than men, rating themselves 5.7, compared to 6.4. When the results are broken down by age group, those with the highest level of body confidence were the over-65s, rating themselves 6.4. Clearly, confidence peaks for most Americans later in life. And while it may be mostly Millennials who spend their free time scrolling through other’s aspirational shots on Instagram, interestingly, they were not the age group with the lowest body confidence. Instead, the survey revealed that it was the 45-54s (5.93) and the 35-44s (5.98) with the lowest body confidence ratings.

The story was highly successful achieving coverage across both national and local press with many links back to the Bare Necessities website, including coverage in the likes of USA Today, Yahoo Lifestyle, BELLA and New Beauty to name a few!

Press Coverage Examples