The 8 Styles of the British Man
1 / 8
Americana
The trend: Americana
The guy: He’s a Deep South dreamboat. ‘I can’t saddle a horse, but my roast saddle of lamb is the best in the west.' Rustic brown shades and earthy tones with a splash of blue, turquoise or teal, and fringed edges, embossed metal hardware and horn buttons.
Where he’s going: Off to see the Charles Marion Russell
exhibition, then on to
the butchers to pick up his saddle of lamb.
What he’s wearing:
- Indigo chambray shirt with embroidered design
- Shearling aviator jacket
- Tapered black jeans
- Oversized metal belt buckle
- Suede Chelsea boot
2 / 8
Smart & Sporty
The trend: Smart & Sporty
The guy:He’s ‘always dressed accordingly’. A fusion of
traditional sartorial, with a dash of sports luxe is set to continue as we
see
reimagined tailored pieces blended with more casual shapes.
Where he’s going:He’s going to the office bright and early
followed by a round of golf in the afternoon.
What he’s wearing:
- Prince of Wales checked bomber jacket
- Geometric patterned golf sweater
- Loose cut tailored cropped trousers
- Block bright coloured socks
- Casual brogue with a heavy sole
3 / 8
Future Commuter
The trend: Future Commuter
The guy: Wearing the latest practical fashion, he accessorises his look with the most up to date technology.
Where he’s going:City dweller heading to the latest Apple product launch.
What he’s wearing:
- Wearable technology i.e. apple watch or fitbit
- Shirt layered with a sweater
- Woollen blazer
- Darkwash jeans
- Leather satchel
4 / 8
Great Outdoors
The trend: Great Outdoors
The guy:He always appears prepared for adventure, and his wardrobe is full of earthy tones
Where he’s going: Anywhere! No matter the occasion he is heading to, this man is ready to take on the great outdoors and battle the elements.
What he’s wearing:
- Quilted jackets
- Check patterned shirts
- Chinos or dark jeans
- Brown boots
5 / 8
Logo Lad
The trend: Logo Lad
The guy:He’s brand loyal and loves to show it! Slogans splashed big and loud. Think Kappa circa 1993.
Where he’s going:He’s on his way to watch the footy with
the
lads.
What he’s wearing:
- Enlarged slogan print t-shirt
- Tracksuit bottoms with a side seam logo stripe
- Hooded jumper with a printed or embroidered logo
- 3D embroidered baseball cap
- Yeezys or bold Nike trainers
6 / 8
Check me out!
The trend: Check me out!
The guy: He’s a classic hipster. Checks and plaids with a playful twist. The gentleman’s version of the #BasicB*tch!
Where he’s going: Off to have his beard trimmed and waxed, and
then on to his local drinking establishment for a craft beer tasting session.
What he’s wearing:
- Patchwork check woodcutter shirt
- Darkwash selvedge denim with at least a 2 inch turn up
- Tan wingtip boot or dress up combat boot.
- Pocket watch
7 / 8
90’s Baby
The trend: 90’s Baby
The guy: He’s the one who puts on Oasis at every party and sings wonderwall word-for-word with hand on heart.
Where he’s going: Off to see Liam Gallagher perform of
course,
and he’s ‘mad for it’!
What he’s wearing:
- Bold blocked coloured shell suit jacket (or puffa jacket)
- Oversized slogan t-shirt
- Cargo pants with multiple pockets
- Chunky white trainers
- Bucket hat
- Casio watch
8 / 8
Scumbro
The trend: Scumbro
The guy:He’s making badly dressed look ‘cool’ in baggy
trousers, graphic shirts and bolshie caps. Most of what he is wearing costs
more than your car, and he probably takes inspiration from Justin Bieber’s
latest look. It costs a great deal to look so poor…
Where he’s going:He’s heading out for coffee or the
skatepark
with his friends. Wherever he goes he looks laidback.
What he’s wearing:
- Oversized branded t-shirts
- Baggy acid jeans
- Bright trucker caps
- White slip on trainers
- Gold Rolex
In collaboration with Jonathan Lloyd from Floyd Loyd Bespoke. Instagram: @j_lloyd_bespoke
