The team at Cherry Digital were tasked with running digital campaign for Innovet Pet– a leading producer of pet supplies, including creative solutions such as CBD oil for dogs and cats.
The campaign included a survey of 3,800 Americans, which revealed that the average pet owner would take 4 unpaid days off work to care for a sick pet – that’s nearly a whole working week, and the equivalent to a loss of $404.46 from the average American’s salary.
To accompany the press release we put together an interactive digital asset in the form of a map of the U.S.
The campaign so far has been highly successful and recently featured on the hugely popular and well circulated publication PEOPLE.com!
You can read the article here, and discover how your state compares by using the interactive map from Innovet Pet below:
Created by Innovet • View larger version