Running Public Relations Campaigns in Texas
The Lone Star state, Texas, is the second largest state (after Alaska) by land, and boasts the second largest state population (after California) with 28.9 million residents. To put it into perspective, Texas is 10% larger than the whole of France and twice the size of Germany – land so vast leads to a real diversity of culture. The city of Houston, whilst not the capital of Texas, has been described as the most diverse major metropolitan area in the U.S. Cherry Digital has run many Texas-specific public relations campaigns – we know the state well and its nuances. In fact, our study in 2019, based on 4 years of data found that the optimum day and time to send a press release in Texas is 10.16am or 2.34pm on a Tuesday.
Hugely successful across the whole of America, Cherry Digital put together an online SEO boosting campaign for pet supplies website InnovetPet. The story asked Americans if they would rather become parents or own a pet: the survey found that almost a quarter of young couples in Texas would prefer to have pets over becoming parents. State publications really loved the campaign and it featured in Texan publications such as cbs Austin, Fox San Antonio, abc 7 Amarillo, Spot On Texas and Animals Being Cute.
A campaign that the team at Cherry Digital ran for online mattress review site Mattress Clarity compared the percentage of Americans who wanted a sleep divorce from their partner (that is, sleeping in a separate bed). When the results came in it was found that 36% of Texan couples wanted a sleep divorce! This story was accompanied by an interactive infographic map of the US, which was the perfect tool to gain those valuable SEO backlinks. The campaign featured on Texan publications such as KENS 5.
Cherry Digital also created a campaign for Mattress Clarity that asked American couples how long the honeymoon period lasts on average. To help boost the backlinks to the clients website, the team put together an interactive map of the U.S. so that users could compare state results. The campaign was highly successful nationally, and featured in Austin 360.
We ran an extremely successful local campaign for online security review website SecurityBaron.com, which showed the safest cities in each state. Not only did this story do exceptionally well across the whole of the U.S. but it was also picked up by multiple local publications in each state. In Texas the story was shared by publications such as Trophy Club, Local News Only, Herald Banner, Royse City Herald Banner, Bunker Hill TX, FOX 7 Austin, KFOX 95, Lufkin Daily News, Athens Review and Houston Press.
Below is a list of the most influential publications in Texas:
1: Dallas Morning News
The Dallas Morning News is a daily news publication that serves the Dallas-Forth Worth area in Texas. It has an average reach of 271,900 daily subscribers and was founded in 1885.
2: Houston Chronicle
This is the largest daily newspaper in Houston, Texas and the third-largest newspaper by Sunday circulation in the US, behind The New York Times and Los Angeles Times. THe Houston Chronicle website averages 125 million page views each month.
3: San Antonio Express-News
Based in San Antonio, Texas, the San Antonio Express-News is a daily newspaper owned by the Hearst Corporation, with offices in both Austin and San Antonio. It is the fourth largest newspaper in Texas with a circulation of 100,000.
4: Fort Worth Star-Telegram
Serving Fort Worth and Tarrant County, the Fort Worth Star-Telegram is owned by The McClatchy Company. Its circulation area is the Fort Worth/Arlington metro area consisting of four counties and 14 surrounding counties.
5: Austin American Statesman
The Austin American-Statesman is the main daily newspaper in Austin, Texas and is owned by Gannett. The newspaper prints Associated Press, The Washington Post, New York Time and Los Angeles international and national news, but contains strong Texas political reporting.
6: El Paso Times
The El Paso Times serves the city of El Paso, Texas and was founded in 1881, starting out a weekly but becoming the daily newspaper for the town. It has an approximate daily circulation of 65,000 and 125,000 on Sundays. It is the only English-language daily publication in El Paso.
7: Corpus Christi Caller Times
This is the major newspaper in Corpus Christi, Texas and has been around for almost as long as there has been a town.
8: The Monitor
Originating in McAllen, Texas, The Monitor covers Starr and Hidalgo counties and circulates about 36,000 copies everyday. It is owned by AIM Media Texas.
9: Waco Tribune-Herald
This daily newspaper serves Waco Texas and the general vicinity. It has a daily circulation of around 31,189 and 36,065 on Sundays. The paper also publishes a lifestyle magazine monthly.
10: Lubbock Avalanche Journal
Based in Lubbock, Texas, the Lubbock Avalanche Journal was founded in 1900 and is currently owned by Gannett. It has a weekday circulation of 32,804 and 41,217 on Sundays.
If you are a business based in Texas, and searching for public relations representation, please get in touch with us here.
