Our good friends at JAKK Media have asked us to come up with a campaign to boost brand awareness and gain backlinks to their mattress review site, Sleepopolis. We carried out a study and unearthed the following findings:
- The Average American Incurs 30 hours of ‘Sleep Debt’ Each Month
- 1/5 of people try to catch up on their sleep debt by binge sleeping on weekends.
- Experts say there is no way of re-paying long term sleep debt.
- 44.3% of Americans often struggle to fall asleep at night.
Our hugely talented production team in South Africa came up with this highly engaging infographic – check it out
